CASE STUDY 02 · HOSPITALITY TECH · USA MARKET

Designing Venue Booking, End to End

B2C designed in Figma, B2B spec'd interaction by interaction in Vercel for engineering handoff, currently shipping through active development.

ROLE
Product Designer Delivery Lead
PLATFORM
B2B and B2C Venue Portal & Client Web
MARKET
USA North American Hospitality
STATUS
In active development (NDA) Engineering Build & QA
Designing a two sided banquet booking platform, from Figma to Vercel spec

The Problem

"Venue booking means serving two very different sides at once, venues juggling availability, packages, and multiple inquiries, and customers wanting a clear, low friction way to compare options and lock in a date. Designing for both meant handling real time availability, multi-step bookings, and custom add-ons, without adding friction to either side."

B2B · VENUE OPERATORS

Juggling Multiple Inquiries & Schedules

Venues manage high-value calendar inventory across multiple banquet halls, variable package tiers, and concurrent customer holds. A single double-booking or delayed quote risks thousands of dollars in lost revenue.

Real-time availability Multi-hall conflict checks Custom package add-ons
B2C · EVENT ORGANIZERS & CLIENTS

Clear, Low-Friction Date Reservation

Customers planning weddings, corporate galas, or family celebrations want transparent pricing, clear visual options, and a seamless multi-step reservation flow that locks in a guaranteed date without endless back-and-forth emails.

Low-friction comparison Guided multi-step booking Instant date locking

Role and Process

Executing end-to-end product delivery: connecting user discovery with AI-assisted interaction specs and direct sprint leadership across 5 engineers.

01 DISCOVERY & SCOPING

Client Requirements

Serving as primary point of contact, running client meetings and condensing feedback into requirements for a team of 5 engineers.

02 USER EXPERIENCE

UX Design

Designing end to end UX for both applications, B2C built fully in Figma.

03 INTERACTION SPEC

B2B Interaction Spec (Vercel)

Using Vercel AI to specify every interaction in detail for the B2B application, ensuring smooth engineering handoff.

04 DELIVERY LEADERSHIP

Engineering Handoff

Assigning tasks and estimates across the team, acting as the internal review checkpoint before work reaches the client.

05 QUALITY ASSURANCE

Design QA & Functional Testing

Conducting both as the product moves through active development.

06 RELEASE MILESTONE

UAT Sign Off

Leading User Acceptance Testing sessions with stakeholders, validating complex reservation edge cases and securing sign-off before sprint deployment.

Current Progress

The platform is currently in active development. Both applications are moving from design into build, with ongoing design QA and functional testing as features ship.

PHASE 01 · FIGMA Complete

B2C User Experience

Complete venue discovery, package comparison, and multi-step date booking flow finalized.

PHASE 02 · VERCEL AI Complete

B2B Interaction Spec

Every administrative interaction, slot conflict state, and edge case spec'd for engineering.

PHASE 03 · BUILD Active

Engineering Development

5 engineers actively building out front-end components, API integrations, and database schemas.

PHASE 04 · QUALITY Active

QA & Functional Testing

Ongoing design audits, cross-browser reviews, and functional verification as each feature ships.

Key Decisions

This project is under an active NDA, so specific design decisions can't be shared publicly. Happy to walk through the details directly in an interview or conversation.

Available to demonstrate interactive Vercel specs, Figma design systems, and delivery workflows in 1-on-1 conversations.