Designing Venue Booking, End to End
B2C designed in Figma, B2B spec'd interaction by interaction in Vercel for engineering handoff, currently shipping through active development.
ROLE
Product Designer
Delivery Lead
PLATFORM
B2B and B2C
Venue Portal & Client Web
MARKET
USA
North American Hospitality
STATUS
In active development (NDA)
Engineering Build & QA
01 / THE PROBLEM
The Problem
"Venue booking means serving two very different sides at once, venues juggling availability, packages, and multiple inquiries, and customers wanting a clear, low friction way to compare options and lock in a date. Designing for both meant handling real time availability, multi-step bookings, and custom add-ons, without adding friction to either side."
B2B · VENUE OPERATORS
Juggling Multiple Inquiries & Schedules
Venues manage high-value calendar inventory across multiple banquet halls, variable package tiers, and concurrent customer holds. A single double-booking or delayed quote risks thousands of dollars in lost revenue.
Real-time availability
Multi-hall conflict checks
Custom package add-ons
B2C · EVENT ORGANIZERS & CLIENTS
Clear, Low-Friction Date Reservation
Customers planning weddings, corporate galas, or family celebrations want transparent pricing, clear visual options, and a seamless multi-step reservation flow that locks in a guaranteed date without endless back-and-forth emails.
Low-friction comparison
Guided multi-step booking
Instant date locking
02 / MY ROLE & PROCESS
Role and Process
Executing end-to-end product delivery: connecting user discovery with AI-assisted interaction specs and direct sprint leadership across 5 engineers.
Client Requirements
Serving as primary point of contact, running client meetings and condensing feedback into requirements for a team of 5 engineers.
UX Design
Designing end to end UX for both applications, B2C built fully in Figma.
B2B Interaction Spec (Vercel)
Using Vercel AI to specify every interaction in detail for the B2B application, ensuring smooth engineering handoff.
Engineering Handoff
Assigning tasks and estimates across the team, acting as the internal review checkpoint before work reaches the client.
Design QA & Functional Testing
Conducting both as the product moves through active development.
UAT Sign Off
Leading User Acceptance Testing sessions with stakeholders, validating complex reservation edge cases and securing sign-off before sprint deployment.
03 / CURRENT PROGRESS
Current Progress
The platform is currently in active development. Both applications are moving from design into build, with ongoing design QA and functional testing as features ship.
B2C User Experience
Complete venue discovery, package comparison, and multi-step date booking flow finalized.
B2B Interaction Spec
Every administrative interaction, slot conflict state, and edge case spec'd for engineering.
Engineering Development
5 engineers actively building out front-end components, API integrations, and database schemas.
QA & Functional Testing
Ongoing design audits, cross-browser reviews, and functional verification as each feature ships.
04 / KEY DECISIONS
Key Decisions
This project is under an active NDA, so specific design decisions can't be shared publicly. Happy to walk through the details directly in an interview or conversation.
Available to demonstrate interactive Vercel specs, Figma design systems, and delivery workflows in 1-on-1 conversations.