Role based workflows, end to end UX, and design QA owned start to finish for a multi sided sports platform.
"HayyaFit needed to serve very different users under one roof, athletes booking courts and events, experts offering their services, and businesses managing bookings on the backend. Each user type needed a workflow suited to their role, without fragmenting the product into disconnected experiences."
Looking for friction-free booking for courts, social sports events, and verified training experts.
Certified trainers and fitness professionals seeking to monetize their time and grow client rosters.
Sports club operators managing multi-court facilities, equipment rentals, and peak-hour pricing.
From initial stakeholder conversations to Google Play Store production release, serving as both the lead UX designer and the delivery checkpoint for 5 engineers.
Ran client meetings with regional stakeholders in Saudi Arabia. Translated high-level business goals and complex commercial constraints into engineering-ready functional specifications and prioritized sprint roadmaps.
Designed end-to-end flows for court and event ticket booking, expert connections, and athlete networking. Modeled contextual views per user role to prevent cognitive clutter while ensuring fluid role switching.
Maintained consistency across B2B and B2C sides of the product. Built unified token libraries in Figma covering color, typography, interactive states, and bidirectional RTL/LTR layout parity for the Saudi market.
Assigned tasks and estimates across a team of 5 engineers. Authored detailed component states, edge-case documentation, and served as the daily internal checkpoint reviewing builds during active sprints.
Led multiple rigorous review cycles directly against live test builds. Logged and tracked UI regressions, spacing discrepancies, micro-interaction flaws, and functionality bugs to zero blockers.
Delivered the product through comprehensive User Acceptance Testing (UAT). Validated payment gateways, multi-user slot locking, and bilingual parity, securing client sign-off ahead of Play Store launch.
Interactive workflow previews showcasing core booking flows and multi-role dashboards across the platform.
Venue Discovery
Slot Hold and Realtime Lock
Checkout
Dashboard
Calendar View
View Bookings
Adding New Gym
Assigned sprint tasks, estimates, and held daily UI/UX checkpoints.
Seamless dual experience across B2C athlete discovery & B2B operations.
Ahead-of-schedule client sign-off with zero critical release blockers.
In active production use across sports clubs and athletes in Saudi Arabia.